ABOUT

Throughout the course of my commercial marketing graphics course at Clemson University, we came up with one brand and created different items and projects during the class semester. The brand that I created was a stationery/calligraphy brand, that offered both products and services. Our brand had to incorporate the use of an augmented reality element, but project wise we had to create the following projects:

• Brand and logo

• Brand Specifications Document

• Brochure

• Variable Data Printing projects – total of 6 books

BRAND SPECIFICATIONS

A double-sided print out included everything about the brand created during this course. The document entails everything from the concept and feel of the company, it’s branding, augmented reality elements, and more.

BROCHURE

The brochure for your company went a little deeper into what all the brand has to offer to it’s consumers. The brochure that I designed incorporated a gate-fold. The contents of the brochure included social medias, how it works, biography, and a section describing the augmented reality the brand utilized.

VARIABLE DATA PRINTING

The variable data printing project included the design and creation of 6 different booklets, but all designed using one InDesign file. The goals for this project included creating booklets that were a minimum of 8 pages that included variable images, text, character styles, Image styles and colors. For my brand, I designed a booklet to cater to different target markets for my audience; weddings, baby showers, graduations, home decor, group sessions to learn calligraphy, and printable to practice your own calligraphy.

Softwares Used

• Adobe InDesign

• Adobe Illustrator

• Adobe Photoshop